Visual Kala

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FAQ

Questions & Answers

What is branding, and how does it apply to websites?

Branding is the visual language of your business. For websites, it includes your logo, colors, typography, layout aesthetics, and overall design tone. I create branding that ensures your website feels professional, cohesive, and instantly recognizable.

I start with a discovery session to understand your brand story, target audience, and goals. Then I create moodboards and design directions aligned with your personality and business tone, ensuring everything feels on-brand from the homepage to the footer.

You’ll receive a primary logo design, color variations (e.g. black and white), and multiple file formats (SVG, PNG, PDF, JPG) for both print and digital use. I also include a short usage guide to help you get started.

Every logo package includes 2–3 rounds of revisions. I want to ensure you’re fully satisfied with the final design, while keeping the process focused and efficient.

I combine a strategic approach with creative flair to design logos that are not only visually appealing but also resonate with your target audience. My goal is to capture the essence of your brand in a simple, timeless mark.

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